Recently, small gifts have been attracting attention, especially among young people, as a way to enhance daily human relationships and as a reward for oneself, and this product expresses a more casual and accessible atmosphere than the usual chocolatier. The key point was to attract new fans of chocolatier by expressing the attention to ingredients that is typical of chocolatier.
The individual packages feature a dynamic layout of the fruit and couverture chocolate used in each flavor, in this case.. the delectable ruby chocolate, combined with a complementary background color to create a gorgeous, eye-catching face at the store. In addition, by hand-writing the names of the flavors, we aimed for a casual yet charming look that expresses the characteristics of each flavor and makes people want to collect them.